In Your Shoes was prompted by Jack's own experience with cancer. The campaign features the experiences of his family in a bid to help other families affected by the disease.
Letter style flyers will be placed in specific waiting rooms addressed to dads, mums and siblings.
Newspaper Wraps: On Mother's and Father's Day we'll wrap national newspapers.
Hospital toilets: "It's hard to escape in here when cancer steals your thoughts."
We'll also create extra long till receipts at hospital cafes.
Each piece of creative ends with a unique link (e.g dads/macmillansupport) which will direct the reader to an online support page. Here, Macmillan will create online chat rooms dedicated to mums, dads and siblings giving them an outlet to share and be supported by other people who understand what they're going through.