Brief
Create a social campaign to launch Guided Runs, a new feature of the NRC app, in France and Germany.

Insight
Running is about more than one foot in front of the other. Everyone runs for a reason.

Solution
Show how Guided Runs can motivate you no matter what your why is. 
We partnered with illustration duo Cachete Jack to bring this idea to life.
English version
I do it to never miss a run.
I do it to never miss a run.
I do it to never run alone.
I do it to never run alone.
I do it to discover something new.
I do it to discover something new.
I do it to push my limits.
I do it to push my limits.
I do it to beat my best.
I do it to beat my best.
I do it to prove I can.
I do it to prove I can.
Merci Mrs Stuart for the Standard Grade French
Back to Top