Brief
Create a social campaign to launch Guided Runs, a new feature of the NRC app, in France and Germany.

Insight
Running is about more than one foot in front of the other. Everyone runs for a reason.

Solution
Show how Guided Runs can motivate you no matter what your why is. 
We partnered with illustration duo Cachete Jack to bring this idea to life.
English Version
French Version

German Version

I do it to never miss a run.
I do it to never miss a run.
I do it to never run alone.
I do it to never run alone.
I do it to discover something new.
I do it to discover something new.
I do it to push my limits.
I do it to push my limits.
I do it to beat my best.
I do it to beat my best.
I do it to prove I can.
I do it to prove I can.
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